Internet Marketing as a Corporate Asset? It was so Obvious..

Domain Advisory Group - http://www.domainadvisorygroup.com/index.htm

All the Links, Directory Listings, Videos, Podcasts, Blogs......EVERYTHING you CREATE, and POST to the Internet, and YOUR SEARCHING ENGINE LINKING and WEBSITE RANKING is a Corporate Asset. When you go to sell your business, these are things the Buyer will look at and put a price tag on. That translates to cash in your pocket.

So, how can you aford not to beef up the exposure and tighten the brand awareness on your Digital Property?

Seems like something a smart entreprenuer would most defintiely do. Call it an investment.

Web Co. Brand Building 101 - Don't let competitors and ex-employees tarnish your good name

More and more companies are scanning the internet to see if unscrupulous competitors and former employees are tarnishing their brand or otherwise engaging in online defamation or trade libel. You need to keep an eye on what's being said about you out there on the internet, and on website, chat boards, bulletin boards, discussion groups, and the major search engines like AOL, Yahoo, MSN, and Live.com.

DIGITALDEFAMATION.com (Our Internet Defamation Law Site)

Check out http://www.digitaldefamation.com/ to sign up for a low cost service to scan the internet and send a "take-down letter" to stop the nonsense. This may be the best move you ever make. You company is not worth much without the brand value. The big companies like NIKE, Microsoft, General Motors, etc., you can bet they do not sit by and let people make a mockery of their trademarks. Play with the big boys for a low low cost. The take down letters are just $99.

There is also a service that allows parents to have the internet scanned to see what type of private information may be out there about there kids. Companies can also sign up for the service. Cost is $199. Check it out. Could be money well spent.